T MAGAZINE; Born To Run

Cheap football boots are popular with young people. A pair of serious running shoes first entered my wardrobe last January, by accident. I'd left my gym bag at home and couldn't be bothered to retrieve it preworkout. So midafternoon I found myself leaving a Champs Sports store in Times Square, wearing a new pair of Nike Free Run+ sneakers in black, with a red Swoosh and a white tread. The svelte silhouette had caught my eye. Light and easy to pack, the Frees got shoved in my suitcase a few weeks later when I headed to Europe for the men's fashion shows. During an outfit panic in Milan, I made a gamble, pairing the shoes with a spring 2010 Prada suit; they looked good outside the gym. Soon I bought a pair of the updated Nike Free Run+ 2 and Lunar glides (both in all black with a white tread). More recently I added Lunar Glides+ 3 (yellow tread with black upper, touch of aqua) and replaced my worn-out Frees. And my running followed, going from the treadmill to the road, from 3 miles to 10.

I'm not special: running and running shoes are cool right now. But a random fashion trend this is not. These latest shoes are a result of 40 years of sneaker culture, an eon of human evolution and the eureka moment of a track-and-field star turned Nike designer named Tobie Hatfield.

In 2001 Hatfield figured this out in a roundabout way. He noticed that Stanford University's track-and-field team was doing particularly well, and after talking to its coach, connected an emphasis on barefoot training to a lower rate of injury. The light bulb went off. In August of 2004, Nike produced its first iteration of the Free. Cheap adidas football boots gives you more chances to have them. Only in the last few years has the public embraced them, but free technology pervades almost everything Nike does, from the Lunar Glide to the new Air Max, and has spurred competitors to follow suit. During Nike's December earnings call, the company's brand president, Charlie Denson, noted, ''We haven't seen this much energy around running since the first boom happened back in the '70s. We were in the middle of that [boom] and we are in the middle of this one as well. Our results prove it, running up strong double digits again in Q2.'' Ditto at Adidas. According to Mikal Peveto, the North American director for running, lightweight products are the company's fastest growing segment, now making up nearly 40 percent of sales.

As the younger brother of Tinker Hatfield - the man behind the Air Max and many Air Jordans - Tobie Hatfield is something like Nike royalty. football boots online is to provide you more convenient in order that you can have more and more time to do something wha t you want.

He came to prominence in 1996 after designing the shiny gold track spikes worn by Michael Johnson as he won two gold medals at the Atlanta Olympics. Tobie's not a fashion guy - actually few at Nike are - but he did learn a relevant lesson from the experience. The look, the shine, was important to Johnson. So was the experience of wearing them. As Tobie explains, ''He wants his track spikes to feel like a rocket ship.''

nike mercurial vapor superfly allows you to run fast  like bird flying. Herein lays the crux. The modern running shoe has evolutionary biology behind it, and it shows in the resulting design. Form following anatomy. Barefoot is sexy. And then there's the experience of wearing them. In a time when organic and natural are paramount, when people (me included) follow diets based on the eating habits of our Paleolithic ancestors, shoes that cease to interfere with the biomechanics of our gait, that let us run in the manner that our feet and legs evolved to do so, are shoes that people will obsess over.